Meet Edo Segal, the Willy Wonka of Tech

Originally published by Inc. The United Nations delegation filed into Edo Segal’s office, took their seats on the black leather couches, and got down to the business of the day: They needed something–anything–viral. Unicef’s anniversary campaign was coming up. Yoko Ono had donated the rights to John Lennon’s “Imagine.” David Guetta, the French DJ and…

Edo Segal
Luther star Idris Elba presents Story of Now for BBC

Originally published by The Guardian Luther star Idris Elba is to present a ground-breaking, interactive BBC documentary series called Story of Now that explores some of the biggest questions facing mankind about its past, present and future. Using the latest video technology, the series allows viewers to explore hours of films and information from experts…

Edo Segal
Look Ahead: Human Contact

Original article published on Editor & Publisher For a news video segment to be a truly interactive and immersive experience, you’d have to somehow step inside of your screen. But if you can’t wait till 2065 for that to happen—and don’t have a next-best-thing Oculus Rift device handy—there’s TouchCast. TouchCast is video that responds like…

Edo Segal
The Wall Street Journal sees gold in interactive video

Originally published by Digiday The Wall Street Journal firmly believes interactive video is the next generational leap in the digital news business, so it’s rolling out a new daily series to prove it. On Wednesday morning, the Journal debuted its WSJ Interactive video series. Using technology from TouchCast, an interactive video platform, the Journal’s video…

Edo Segal
Watch Will.i.am’s Next-Level, Interactive ‘The World Is Crazy’ Video

Original article posted on Rolling Stone December 17, 2014 In will.i.am’s latest music video, the rapper sits behind a news desk, mouthing the words to 2012 #willpower track “The World Is Crazy.” As he does this, footage of recent events like the killing of Eric Garner appear near his head while a standard ticker rolls…

Edo Segal
KINSA RAISES $9.6M SERIES A FOR A SMART THERMOMETER THAT TRACKS THE SPREAD OF ILLNESS

Original Article Published on TechCrunch Kinsa, the company behind the world’s first app-enabled, FDA-approved smart thermometer, has today announced the close of a $9.6 million Series A financing round with participation from Kleiner Perkins Caufield & Byers, FirstMark Capital, and Andy Palmer, among others. This comes directly on the heels of the launch of a…

Edo Segal
UNICEF Launches John Lennon–Inspired #IMAGINE Campaign

Original Article on Rollingstone.com UNICEF has launched a new campaign, #IMAGINE, to draw attention to the challenges children face around the world and help raise money for the organization. Yoko Ono,  Hugh Jackman and ABBA member Björn Ulvaeus presented it to the UN General Assembly at the 25th anniversary of the United Nations Convention on the Rights of the…

Edo Segal
New Apps Allow You to Become Part of Music Videos

Watch the Good Morning America coverageMore ABC US news | ABC World News Imagine getting to perform one of music’s most iconic songs with some of the world’s biggest stars, all for a good cause. That’s the idea behind a new star-studded video version of John Lennon’s classic anthem “Imagine” released Thursday as part…

Edo Segal