Touchcasts and Video Applications Allow Consumers to Interact with Web Content from within the Frame of a Video
Traditionally, web content and videos have lived apart, as videos have been confined to a frame within a page. Touchcasts are new mediums; elements previously arranged around videos can now be viewed from within the video frame. Users can interact with elements embedded within the video (vApps) without pausing the video or leaving the web page.
Consumers are Using Touchcast to Produce Television-Quality Content for a Variety of Different Applications