Touchcast products make it possible to seamlessly insert web pages, interactive graphics, and other media into video. These enhanced videos, or Touchcasts, have high levels of consumer engagement and can be produced with the Company’s software at extremely low-costs. The Company’s technology thereby allows content producers to create enhanced videos for audiences who are consuming increasing amounts of online video over time. The Company’s website also serves as a portal to view other users’ Touchcasts which further diversifies the Company’s revenue streams.
Touchcasts and Video Applications Allow Consumers to Interact with Web Content from within the Frame of a Video
Traditionally, web content and videos have lived apart, as videos have been confined to a frame within a page. Touchcasts are new mediums; elements previously arranged around videos can now be viewed from within the video frame. Users can interact with elements embedded within the video (vApps) without pausing the video or leaving the web page.
Consumers are Using Touchcast to Produce Television-Quality Content for a Variety of Different Applications